Local natural gas company, firmus energy has launched its new winter campaign showcasing all the reasons why homes in Northern Ireland ‘Love Natural Gas’.
The new campaign is led by a Christmas TV advert, produced by Grafters Media, a local Ballymena business who specialise in creative video production. The TV advert stars former News Presenter, Sarah Travers who recently made the switch to natural gas and is now the new brand ambassador headlining firmus energy’s campaign.
The dark, cold and frosty setting depicts a typical Northern Irish winters evening and highlights the frustrations of running out of heating fuel in the midst of those drastic conditions. In the advert Sarah Travers demonstrates all the benefits of natural gas from the comfort and warmth of her own home.
“As a business owner and mum I lead a very busy lifestyle and since switching to natural gas my home is now up to speed with my lifestyle, quick and instant. I have constant hot water, instant heat and I never have to worry about running out… that’s the dream!” explains Sarah.
firmus energy’s Marketing Manager, Angeline Murphy is optimistic about the launch of the TV advert, “At firmus energy we are committed to supporting local businesses and local people. It was a pleasure to work alongside Stephen Reid and team from Grafters Media – they used a fresh, subtle approach to drive desire for Natural Gas and all its fundamental benefits when it’s most applicable, during the harsh reality of Northern Irelands long winter months.”
Creative Director of Grafters Media, Stephen Reid explains how he brought the campaign to life through the use of creative filmmaking, “Combining live action footage, practically built and a digitally augmented set we were able to introduce an element of storytelling to really highlight the key elements of the Love Natural Gas campaign. I loved working alongside the fantastic Marketing Team at firmus energy, and anticipate exciting projects in 2019.”
firmus energy’s ‘Love Natural Gas’ campaign launched this winter across platforms throughout the province including TV, radio, out of home, print and online. You can catch a glimpse of the TV advert on the firmus energy Facebook page or Youtube channel.
